When I was a girl, Burger King came out with a revolutionary ad campaign that changed the way we ate our Whoppers.
In the 1970s ad, a counter girl, sporting a poofy polyester cap, sang this catchy jingle into the order mike:
“Hold the pickles, hold the lettuce, special orders won't upset us, all we ask is that you let us serve it your way. Have it your way ... Have it your way at Burger King.”
The Burger King ad reflected a trend in customer-focused marketing that’s snowballed into the multitude of personalized products we have today.
Recently, my husband bought my son some brand new Adidas sneakers. Showing his size 13s off to me when he got home, my son was quick to point out the “customizable” stripes on the sides of the shoes.
You see, each shoe had three see-through slots on its side where Adidas gave its customers the choice to “have it your way.” My son could now wear his shoes with red, orange, gold, or black stripes, depending on how he was feeling that day.
Fun. But, in my opinion, a bit over the top. It’s amazing how far we’ve come since the personalization of the hamburger.
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Be blessed today with a fresh understanding of who you are in Jesus Christ!
God, give this reader the courage to dig deep into Your living Word and discover Truth for themselves. Make this seeking heart brave so it can embrace You and experience Your presence.